Electric vehicles are transforming the automotive landscape by offering sustainable, efficient, and emission-free transportation options.

June 08 2023

Polestar 4 Surrounded by 90,000 Tulips

As you might know, I am a Polestar customer myself and I always liked the way they approach their advertising. For example they brought 90,000 tulips to the launch of Polestar 4 at Auto Shanghai. Bringing creative ideas to life sometimes requires moving heaven and earth. The team of Polestar took up the challenge to transform the technical room for the launch of an e-car into a sea of ​​flowers in just a few weeks. The results exceeded their expectations, but putting on the show was no walk in the park. As an environmental responsible company they recycled the tulips afterwards.

The first thing I noticed was the scent. That's something you cannot plan or experience when looking at computer renderings

- Pär Heyden, Head of Brand

Get in on the behind-the-scenes action with the video below. If you want even more detail there is a write-up on their site that contains a deeper insight into this remarkable event booth design. Go read it because it contains some interesting nuggets.