Pastoe at Milan Design week 2012

25 Apr 2012
  • posted by Veerle Pieters

From 7 till April 22th Milan, Italy was the center of furniture design again for the yearly Salone Internazionale del Mobile and the FuoriSalone also known as Milan design week. One of my favorite Dutch furniture brands had a presence there and I want to share the beautiful photos & dig a little deeper into the products shown.

Pastoe at the Agape12 Concept Store

Pastoe has a presence at the new Agape12 Concept Store: a concept that provides a place where furniture and accessories can be sold, and where ideas can also be developed.

Products in these photos

Pastoe presented its Vision, Boxes, Totem, Shift, LL04 and SM05 products at the Agape12 Concept Store. Below you'll find some more information about these specific products directly from the source.


Vision was designed from the philosophy that a cabinet composition should be part of the total room architecture. The basis of Vision is a single cube without handles, completely mitred, and in different depths, heights and widths. Fronts close using a push-touch system. A single form yields endless variations of volume, colour and line composition. The possibilities for compositions are unlimited; from a three-dimensional relief to a graphic grid of line and flat planes, from a series of sideboards to an architectonic landscape of volumes, from wall-mounted object to wall component. Vision was designed by Pierre Mazairac and Karel Boonzaaijer.

LL04 leather lounge chair

The LL04 Leather Lounge Chair designed by Maarten Van Severen is refined, pure and honest. Its side profile is almost graphic, but with a surprising twist, in that the front view shows the armrest on one side extending as a wing from the seat. Minimal thickness in the chosen materials serves to emphasise the line. The armrest and the comfortable seat – thanks to the natural suppleness of leather and agreeable angle of the back support – lend the LL04 the ease of an armchair, though the form evokes more of a chaise longue feel. The seat is constructed of a thin stainless-steel frame with a saddle leather hide stretched over it. The leather hide thus gains a supporting function, and moulds itself to the body of the user over time. The natural saddle leather hide consists of sections cross-stitched together, and is attached to the frame with stainless steel screws.


Boxes is an 9 mm slim body, which is mounted on the wall. The bodies are available in various heights and widths to 36cm deep, and available in any colours and finishes from the permanent Pastoe collection, including veneer. One can experiment with the look by giving the recessed separation and back panel a different colour than the body. The elements provide storage for books, equipment or accessories. Because of its design, size and colour options, Boxes can easily be combined with Vision, allowing for the creation of beautiful combinations of open and closed elements. Boxes was introduced during Milan Design Week 2011.


Totem is constructed of separate square bodies. They can be open or closed on one side and you can put horizontal shelves in them. Furthermore, it is possible to place a vertical partition down the centre which allows one to just barely see through the body. Features of the cabinet include the bodies which can be turned and are divided into segments by broad bands. Totem is available in all the colours and finishes in the Pastoe collection, including veneer.

Totem is an object you can look at from all angles. Every detail has been thought through. The proportions of the thickness of the material and the dimensions of bodies are carefully harmonized.

 — Vincent Van Duysen

Shift combines a minimalist shape with an expressive use of colours. Thanks to its coloured, translucent sliding doors, an intriguing play of colours occurs when the cabinet is opened and closed. Shift is available in two widths and can be either frame- or wall-mounted. The handles are milled into the sliding doors, which are made of acrylate. The handles have been recessed in the material. Sliding doors in a solid colour have been painted on their reverse; doors with a gradient colour have been digitally printed on their reverse. Shift is available in six standard 'Designers' Choice' colour combinations, as well as in all the basic lacquer colours from the Pastoe collection. Shift was designed in 2012 by Scholten & Baijings.


Dutchman Cees Braakman (1917-1995) meant a lot to Pastoe. From 1945 to 1978, he was head of the Pastoe design team and was responsible for the development of the first modern furniture line. Moreover, he created a clear and coherent collection of furniture conceived as functional objects, which put Pastoe on the map. In 1958 he designed one of the first chairs to be entirely fabricated from steel wire: the SM05. The SM05's classic design has been adapted to fit current sensibilities and has been brought back into production. Its wire design gives the SM05 a spatial effect and the cushion and the shape of the backrest ensure a comfortable sitting experience.