Only the Brave bike

03 Feb 2011

It isn't the first time that fashion or sports brands hook up with a bike manufacture. This time the collaboration is between Diesel and Pinarello. To me Diesel has always been a brand that does trend hopping. They are doing it again with this bike geared towards the single-speed/fixie crowd.

Only the Brave bike by Diesel - Pinarello

According to Diesel and Pinarello this 'Only the Brave' bike will challenge the urban streets. The technology and know-how is all done by Pinarello. The Pinarello Group is one of the largest in the Italian sector of road bikes, producing over 35.000 bikes and frames every year. They should know how to make a bike as they are the supplier of bikes for the professional cycling teams of Movistar and Sky. Fausto Pinarello had this to say about the collaboration with Diesel:

Pinarello and Diesel together: a perfect joint venture, two Italian brands deeply rooted in the same territory…by bike they are just two hours away! We are part of two different industries: they make people feel comfortable and we make people feel tired…but we share the typical Italian creativity and the constant desire to astonish and surprise our clients!

Light and versatile

With only one speed, 'Only the Brave' is light and versatile to safely adapt to all types of urban streets. It somehow reminds us of the old American messenger bikes both in design and essence. It is also the result of careful study between force and balance.

Only the Brave features a uniquely shaped hydroformed aluminum frame and will sell for 850 Euro ($1,200) and will be available in Diesel Green and matte black versions

The bike was developed by the SOE system (Simulation Optimize Evolution)

The Matt Black version of the Only the Brave bike

Only the Brave, the new urban bicycle to drive around the world. With only one speed, 'Only the Brave' is light and versatile to safely adapt to all types of urban streets

The red brake blocks on the Diesel Green one and the yellow ones on the Matt Black version are a nice touch. The bike should now be available for 850 Euro ($1,200) in Diesel stores and selected Pinarello retailers.

Comments

  1. 1 Wolf 03 Feb 2011

    With only one speed, ‘Only the Brave’ is light and versatile to safely adapt to all types of urban streets.

    That doesn’t make sense to me, if it’s single-speed you can’t adapt to a hill at all.

  2. 2 Veerle Pieters 03 Feb 2011

    @Wolf

    That doesn’t make sense to me, if it’s single-speed you can’t adapt to a hill at all.

    I guess if you happen to live in San Francisco :) Otherwise most city streets aren’t uphill or at least not of category that you can’t ride them with a single speed. This isn’t a bike to do the tour of Flanders with but cruise the streets of Ghent as a hipster :)

  3. 3 Wolf 03 Feb 2011

    It’s not San Francisco but I’m glad I have gears when I go up the Sint-Kwintensberg or Jozef Plateaustraat. Or the Charles De Kerkhovelaan. There are hills in Ghent ;)

  4. 4 Veerle Pieters 03 Feb 2011

    @Wolf

    It’s not San Francisco but I’m glad I have gears when I go up the Sint-Kwintensberg or Jozef Plateaustraat.

    Yeah I understand your point. That is largely the problem of most fixies out there. These kind of bikes are geared towards people who buy it for its looks. At this price point I assume it is very light too. Didn’t ride it but that should help compensate the lack of gears a bit.

  5. 5 Joe 04 Feb 2011

    Without mudguards it’s even braver to bike in the rain :-)
    Does looks nice though.

  6. 6 alemar 08 Feb 2011

    Hi Veerle! Nice example of design…
    But bid you know that…? Actually Diesel is a worldwide outfit&everything; brand, but… its legal and first registered office is placed not so far from where I live, Vicenza, in Italy.
    So… just a little curiosity for you and your readers. :) Bye!