Aug 06

Plastic surgery on 456 Berea Street :D

2006 at 12.49 pm posted by Veerle Pieters

Oh man! Never let me design something again for somebody who’s into accessibility, those guys are a major pain in the ass… JUST KIDDING!! :o) Maybe there is a little bit of truth in the fact that it is more difficult to design something really nice and take as good as all accessibility factors into account. So it was quite a challenge because I also had restrictions in what I could change and what I could not…

The scope

As a designer it’s hard to leave things alone. There is always the urge to brush up, replace that, move things around… in other words make drastic changes. Just ‘improve’ a little was the job, and sometimes that’s more difficult than starting fresh. I see it a bit like designing with my hands tied :)

What to keep

The first thing that came up in the conversation was the grasshopper. I see this as the trademark of 456 Berea Street but Roger wasn’t sure he wanted to keep his grasshopper. He was a bit bored with it and wanted to change it, but I advised him not too. He showed me a mockup of the new header he made and it was like “Honey I shrunk the grasshopper” :) It was nice though, but all the beautiful details of his grasshopper were gone. I thought if I would change something it would be the position of the grasshopper and manipulate the background a little bit. Here is the before and after:

The old header

old header

The new header

new header

Organizing

When I looked at the current design (previous as of now), my first impression was that it needed some organizing. There is so much text that I had a bit of trouble differentiating the separate posts and sections. Especially with the text ads, it felt like everything looked too equal to me. My first area of focus was to get things organized in an easy and light way. Adding a bit more space and a bottom line in between sections did the job combined with some typographical changes. For example bigger titles in a new color and font. The Google ads in between articles got a light background to better distinguish them from the posts and making them less obstructive in the process I think.

Tweaking and compromising

And with every design there is tweaking and compromising. As a designer and color lover I like to believe that I’m good at picking the ‘right’ colors, but what seems right to me, doesn’t always seem right for everybody. As an accessibility advocate, Roger puts my choice of colors to the test. A few adjustments needed to be made in terms of contrast. But let me assure you that these are really tiny changes.

The navigation, the initial version

the initial version of the navigation

The navigation, final version

the final version of the navigation

We both decided to use the color for the active button as a mouse over effect and give the active button more contrast.

Titles

color changes in the titles

I always try to take contrast in account, but if you design very strictly to make sure “all” colors are within the limited range of what is ‘generally’ allowed, you’ll have a hard time to make it attractive and nice. Your choices are rather limited. It’s like Roger says in his article too, it’s all about compromising, but I’m gonna be honest here and I wouldn’t like to do it in every design, at least not in every element of the design. The rule of thumb is think about it and make it as good as possible but don’t cut yourself short and try to stay creative design wise. Roger’s site shows the perfect balance, especially since his focus is not on design like my site, but on the subject of accessibility. Knowing your target audience is the clue.

Finishing touch

I guess I always have to add at least a few icons to finish things off and to put my stamp on a design ;) It’s those little details that makes a difference or set a site apart. Of course the whole package needs to be good or this wouldn’t make sense.

Colors of links and icons

Quicklinks and icons

A strong complimentary duo

Working on this with Roger was really fun and I learned a lot. We learned from each other since we are very complimentary and we are both perfectionists. You may think we are like the perfect duo and never disagree, but our different areas of work engage some nice discussions :) The funny thing is that mutual respect brings out the best of both worlds. I wish each web project could be like this.

Also read Roger’s post about the redesign.


36served

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permalink this comment Pernilla Sun Aug 6, 2006 at 01.07 pm

Nice work, Veerle! You rock :D


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permalink this comment DeaPeaJay Sun Aug 6, 2006 at 01.43 pm

Great job! That site will be much more enjoyable to read now!


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permalink this comment Kalle Sun Aug 6, 2006 at 02.00 pm

As you can read on Roger’s blog I really like it. The contrasts are just amazing and the whole site is “eye candy”. If I run into design problems in the future, I know who to hire. :)

Well done!


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permalink this comment Erwin Heiser Sun Aug 6, 2006 at 02.44 pm

Awesome job and a great example of design restraint and good taste.
Must have been hard to stay within those boundaries but Berea Street is still recognizable but looks much better!
Kudos.


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permalink this comment Richard Kendall Sun Aug 6, 2006 at 02.56 pm

Good work Veerle. Subtle, yet clarifying use of colour together with clean enhancement of page elements, making Roger’s site clearer for the reader.


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permalink this comment Boby Sun Aug 6, 2006 at 03.09 pm

Veerly, you always have this right feeling for colors. Everything looks perfect :)

You are the best designer, those old gurus (and not only) have to learn a lot from you.


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permalink this comment franky Sun Aug 6, 2006 at 05.54 pm

Never disagree, perfect duo?
Sounds boring to me… but actually I do think the perfect could be the two of you. Sounds like a great studio to me : 456, Duoh Street… now with grashopper.


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permalink this comment maratz Sun Aug 6, 2006 at 06.04 pm

Lovely, lovely surgery!


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permalink this comment Ramon Bispo Sun Aug 6, 2006 at 06.25 pm

Great job, Veerle!!

Congradulations!! :D


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permalink this comment Nate K Sun Aug 6, 2006 at 07.40 pm

I thought you did an excellent job with the design. More so with the organization and separation of the different sections.

Excellent work!


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permalink this comment Mau Sun Aug 6, 2006 at 08.25 pm

I love the colors, the gradients, the subtle shading.

Great work!!!  It rocks!!!


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permalink this comment Mahesh Babu R Sun Aug 6, 2006 at 10.30 pm

Lovely makeover, Thumbs up for you both!!!


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permalink this comment adam Mon Aug 7, 2006 at 01.55 am

Fantastic Design! I am not to sure if its just my computer being crap but the “Switch to high contrast layout” doesnt seem to work?! I click it and it just refreshes the page and doesnt change a thing.

Tested in IE7 and Firefox 1.5.0.5 and it does the same.


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permalink this comment Kisan Mon Aug 7, 2006 at 02.13 am

Very nice work. In FireFox it looks fine but in IE (v6+ on PC) I see horizontal scroll.

The colors are bright and bold. Great work.


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permalink this comment Mark Forrester Mon Aug 7, 2006 at 02.37 am

I like it, I do think more could have been done though, but sounds like you were heavily restricted.

The topbar is a big improvement. I think the first thing we learnt in graphic design was the placement and positioning of images. The grasshopper used to face the wrong way around, drawing the reader’s eye away from the content. That bothered me. Now the grasshopper points inwards, looks like a simple photoshop function was used, “flip horizontal”. The image now leads the reader’s attention to the content.

Well done.


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permalink this comment Martin Hellendoorn Mon Aug 7, 2006 at 03.30 am

I like the design, but only one thing I really dislike. That is the google ads, below the menu bar. That kind of google ads are more like a trick in louring you to click on it, like it was a fake submenu.

I sometimes fell for this kind of ads, and I always get really annoyed when I click it.


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permalink this comment WhereIsThatDeafGuy Mon Aug 7, 2006 at 05.39 am

Nice job, Veerle! Very interesting to read a post about making compromises between a designer and an accessibility advocate.

Was there a tool you used for color contrast to specify a foreground or background color?


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permalink this comment Matthijs Mon Aug 7, 2006 at 08.42 am

@martin: indeed, those are annoying. It’s a real shame those have to take up such important space on the page. Probably because many people click (accidently) on them, so it brings in some money. You have to be really careful what to click nowadays, with many sites making their adds look like content. I’d prefer a paypal button here and there.

But the rest of the redesign is very nice.


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permalink this comment Matthew Anderson Mon Aug 7, 2006 at 08.58 am

Great job, Veerle. I think you guys made some very tasteful decisions.


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permalink this comment John A. Davis Mon Aug 7, 2006 at 09.23 am

Wish I could afford you.


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permalink this comment Kishore Mon Aug 7, 2006 at 10.53 am

Oh, that’s so crisp and clean.

Good Designers Redesign, Great Designers Realign, huh? Lol.

As for the ads part, I am ok with it, because I have learnt a lot from Roger, and I really don’t mind clicking at few of the ads, accidentally or not! ;)


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permalink this comment John Labriola Mon Aug 7, 2006 at 02.02 pm

You did a great job Veerle, even with the constraints. Nice and subtle, but it totally enhances the experience. As I commented on Roger’s blog: Like a renovation of a place one frequently attends, it still has that 456 Berea Street cozy feeling, but with a fresh coat of paint smell to it.


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permalink this comment Jaime Mon Aug 7, 2006 at 02.13 pm

Hi Veerle, I am learning a lot from you.
I am wondering why don’t you use google ads.
I love your style.


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permalink this comment Jackie Mon Aug 7, 2006 at 08.42 pm

Veerle-
I love the bit about the grasshopper (and your comment about NOT shrinking him). You were definitely right to keep him in there, and it’s amazing what turning him in the other direction does, as I think it engages the viewer more. 

I also like the link colors, with the contrasting hover in the medium red and the active in the dark red.  Looks really good!


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permalink this comment Pat Mon Aug 7, 2006 at 09.59 pm

IMO the typefaces you used are very girly :P


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permalink this comment Ruben Tue Aug 8, 2006 at 12.20 am

Very nice subtle changes!

I would swear the background gradient was slighty brighter about one day ago ;)

Thumbs up!


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permalink this comment Sebastiaan 909 Tue Aug 8, 2006 at 01.27 am

Veerle, you did it again!

This is a very nicely done redesign. You made it very classy and clean.

cheers,

Sebastiaan


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permalink this comment Veerle Tue Aug 8, 2006 at 04.02 am

Thank you for all the great comments!

franky said:

Never disagree, perfect duo?

Haha :) I said ’you may think we are like the perfect duo and never disagree’. We disagree a lot, but I like that, it creates interesting discussions. The nice thing is, we always seem to reach an agreement that ultimately satisfies us both.

WhereIsThatDeafGuy said:

Was there a tool you used for color contrast to specify a foreground or background color?

We used Jonathan Snook’s Colour Contrast Check.

Jaime said:

I am learning a lot from you. I am wondering why don’t you use google ads.

Well I have a wishlist at Amazon :)


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permalink this comment René Kleizen Tue Aug 8, 2006 at 04.58 am

good job, veerle!


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permalink this comment WhereIsThatDeafGuy Tue Aug 8, 2006 at 05.42 am

Ah, thank you for providing the link!

Recently, I had used Juicy Studio’s Colour Contrast Analyser for a major web development project.

Well done!
~Mike


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permalink this comment Ksauce Tue Aug 8, 2006 at 10.24 pm

Thank You Veerle now I can read Roger’s blog with ease. Ahh, thats nice.


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permalink this comment Jonathan E Wed Aug 9, 2006 at 10.46 am

Great work on Roger’s site Veerle, everything looks much cleaner now. I’ve also found the site easier to read, less cluttered and it just feels like it’s organized a lot better now.


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permalink this comment plastic Wed Aug 9, 2006 at 02.06 pm

I like the design and the colors, Good work !!


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permalink this comment Emil Sun Aug 13, 2006 at 12.59 am

A great face lift! It’s a shame that you weren’t allowed to change more html though.


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permalink this comment Aaron Wed Aug 16, 2006 at 01.25 am

Very nice work. I kinda like the header fonts.


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permalink this comment Sam Sun Aug 20, 2006 at 09.29 pm

I find it very professionally done. It is cool when designer makes the design simple, but at the same time it looks strong and eyecatching. I also liked the scheme (seeing all the details) you use to start working on redesigning.



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