Jan 11
Live from MacWorld….
2005 at 10.59 am posted by Veerle Pieters
Keynote should begin shortly. Keynote introduction with Apple-chosen audio (Vertigo)
Steve Jobs takes stage…
This is the first Macworld Keynote to be in HD (screen behind Steve).
There are 101 Apple Stores with 1 million visitors a week. Apple Store in London is the largest and second highest grossing store. More stores coming to the UK.
Mac sales - Jobs talking about the praise for iMac. iMac most popular selling Mac this quarter
Panther: phenomenally successful. Over 14 million active users. Most successful Mac OS X. Tiger on track to ship in first half of this year. 200 new features. Improved Windows connectivity, .Mac sync, Safari adds automatic RSS detection, Automator. "No time for all of them." Will discuss a few. Spotlight overview.
OS X - Tiger gets a new logo, will ship in first half of 2005. Appe has set up some new Tiger info pages. You can view QuickTime movies for upcoming features.
Demo of Spotlight. Better than competition (Google, etc.) because it's built in the core OS. Better interface because its made by Apple. Instantly notified of changes. Can be integrated by developers into Mac OS X applications.
After a bit of user error, Steve managed to get the right stuff working... More Spotlight...integrated into the Finder...you've seen it at WWDC.... Steve demos an iTunes-artwork-screensaver via Spotlight... Spotlight also in Apple Mail....
New version of Mail, drastic changes, faster, more reliable (also has a new slideshow button for showing attached pictures). Steve demo mails with 100.000 mails... Mail will have a feature simular like the smart play-lists in iTunes.
Tiger will ship with QuickTime 7 and H.264 will be included. On screen controls in QuickTime 7 (like in iPhoto slideshow). QuickTime has 330 million downloads, 98% to Windows users. It also features surround sound, hd playback, full MP4, H264, and has been adopted for Blue Ray and HDDVD (H264, that is).
Dashboard widgets demonstrated. Most widgets replace Sherlock's functions. Other widgets demoed, weather, converter,translator, eBay....
On to iChat - new, 10 users in audio, 4 video, utilizes H264. Demo to Paris... calls to the house of Phil Shiller en Scot Forstall. Steve chats with 3 people with H.264.... 2005 will be the year of High Density video. Final Cut Express will also become HD. $ 299 full product, $ 99 upgrade.
iLife, every app gets an update.
New in iPhoto - better organizing and searching, more formats, better editing, new books and designs, more folder options, calendar view, MPEG4 movie support, RAW support. Better color/brightness/contrast adjustment, new effects (Ken Burns). Steve's iPhoto demo has 25.000 photos. Scrolling through them goes superfast. Integrated with Dashboard for quick, easy editing of both JPEG and RAW photos. Steve shows the new designs of the photoalbums.... New albums can be ordered worldwide!!!!
New iMovie -�iMovie supports HD, better editing, direct from camcorder. New iMovie is alot faster. iMovie will have Magic iMovie some sort of wizzard and support for HD.
More about the year of HD. Steve talks about HDTV camcorders. A Sony HDTV camcorder costs $3499. Steve introduces the president of Sony. Steve is recording with the camera. Steve imports the recorded footage into iMovie. Sony president says Apple software can revolutionize video.
New iDVD - Steve shows off some new themes. It will also be easier to create a DVD. iDVD '05 supports DVD-R en DVD+R. A baby theme is also included... Yeah! :-p
New GarageBand - orchestral intruments, 8-track recording, real-time notation from Logic, loop maker, vocal transformer. John Mayer shows some of the new features. John is playing and musical notes appear live in Garageband; is recording 4 tracks at once.
iTunes no update. iLife will cost $79 and will be available on January 22nd.
iWork, successor to AppleWorks and will work togehther with iLife. Keynote has also received an update. Steve is calling iWork "The next big thing". Keynote will be version 2.0. Keynote 2 - new animations, kiosk mode, presenter display, new themes, animated graphs and charts. Steve is using keynote 2 right now. NEW flash export!
Pages - word processor: Footnotes, etc. 40 Apple designed templates. Drag & drop rearrangement of templates. Very easy starting point. Phill will demo Pages. Pages has a Keynote-like interface. Adding a page is like adding a slide in keynote (you can use multiple templates in a document). iWork and Keynote 2 will cost $79 and will be available on January 22nd.
Steve now starts talking about a cheap Mac! Mac Mini is the name. It is amazing how small the Mac Mini is, just 6.5 inches/16,5 cm wide and 2 inches/5,08 cm tall. Mac mini will be available on January 22nd and comes in two configurations:
- 1.25GHz PowerPC G4
- 256MB DDR333 SDRAM
- ATI Radeon 9200 with 32MB DDR video memory
- 40GB Ultra ATA hard drive
- Combo drive
- DVI or VGA video output
- AirPort Extreme and Bluetooth optional
- 1.42GHz PowerPC G4
- 256MB DDR333 SDRAM
- ATI Radeon 9200 with 32MB DDR video memory
- 80GB Ultra ATA hard drive
- Combo drive
- DVI or VGA video output
- AirPort Extreme and Bluetooth optional

You can connect your digital devices, such as cameras, iPod, printer, camcorder or keyboard to the Mac mini over USB 2.0 or FireWire. Built-in 10/100 BASE-T Ethernet and a 56K v.92 fax modem give you access to broadband or dial-up connections to the Internet. A headphone/audio line-out jack lets you listen to stereo sound. Great stuff for such a reasonable price. That will be the end of the saying "Macs or not cheap"!
A machine you don't actually mind putting atop your desk. At just 6.5 inches square and 2 inches tall, Mac mini fits anywhere. Its sleek anodized aluminum styling hints at the refined edges and rounded corners of its big brother, the iMac G5. A reflective white cover picks up the tones of your home decor and makes the ideal mate to put next to your iPod dock. Best of all, Mac mini purrs along at a whisper-quiet sound level, so there's no reason to hide it under your desk like an old PC to save your ears.
iTunes has sold more than 250 million songs, 70% market share worldwide. iPod - 730,000 sold in holiday quarter 2003, 4.5 million sold in holiday quarter 2004. Steve talks about cars now. iPod car connections - BMW sold out of theirs (new ones due this year), Mercedes, Nissan, Volvo, Alfa Romeo, Ferarri, Scion will have their own.
Motorola phones discussed...this spring available.
iPod mini is taking away flash market share...Apple wants rest of flash market. iPod Shuffle - flash player based on shuffle mode, tiny... almost as small as remote for iPod, no display, 1 oz, play/pause/volume/prev/next are controls.

iPod Shuffle - $99 512MB (120 songs), $149 1GB (240 songs) - ships today. Armband, dock, sports case, battery extender (20 more hours) - all $29 (available in 4 weeks). New TV ad shown.
Update 14/1: Apple has sold 20.000 iPod shuffle's in the first 4 hours after the keynote depleting its entire inventory.
End of keynote. BTW [url=http://www.apple.com]http://www.apple.com[/url] is NOW updated for more picts! Hope you enjoyed it all.
Conclusion : I'm almost as enthusiast as when the iMac came out. I'm convinced the Mac mini will be a success. You can almost say that it is the perfect cube, perfect in size, in design, timing ... and most of all price. I want one already ;-) It's like holding 5 CDs in your hand so small, it doesn't take any space at all. Yet another first class design from Jonathan. It's a bit like Dave said in the comments "it looks to be everything the cube never was". Can't agree more. Together with the iPod shuffle and the cool apps, Apple has a winner on its hands again. This was one of the best MacWorld in a long time.
Watch the full broadcast of the keynote here.
31served
1
Veerle, did Steve Jobs mention if MSN was supported in the new version of iChat?
2
@kaato, as far as I know he didn’t mention this so far.
3
Nope… Seems like all the rumours were false. There is no way he can demo a headless Mac and the new iPod in half an hour… boehoehoe ;-(
4
well frederik. good news for you :)
now you can even fly to nyc and put a g5 1.25 ghz in your pocket and fly home :))))
can’t wait to hear more features and to SEEEEEEE it….
Veerle where do you follow this story. I presume you are not in SF now…
5
I love the Mac Mini… it seems that it could be just cool to plug it on the TV as an entertainement center! ;-)
6
w o w ... ya gots to luv mac mini ... so cute!
7
Aaaaah, Mac Mini it is! great news!
8
Hey, you’re even ahead of the AppleInsider. Great coverage.
9
I love the IPod Shuffle too… well, it’s not a surprise, I love everything Apple is doing! ;-)
10
Thanks for the updates Veerle!
11
Excellent coverage, Veerle. Thanks.
12
Thank you Veerle for the coverage!! You did it very well!! :-) I’m impressed…
13
Oh man! Oh man! Oh man! etc…
I so want a mini to tie me over to my next tower.(still working on a G4/400)
Pages looks promising, and I’m sure they’ll sell the iPods as fast as they can make them!
Cheers!
14
Great news… and you were the quickest to bring it to us!
15
Looks like the keynote was everything it was rumored to be. First impressions….
(1) Mac Mini looks to be everything the cube never was. After building OS X into a solid platform and gaining the coolness factor with iPod, this is a natural in ways that makes me think that cube was simply years ahead of it’s time.
(2) I’ve been playing with Tiger for almost 2 months now. While there was nothing new in the keynote for me, it sums up to others something I’ve known for a bit - this is everything Longhorn was supposed to be - and no longer will be - except it will be out about a year earlier.
(3) I personally don’t care about iPod Shuffle, but I do see the market it’s trying to capture. It could be another winner for them.
(4) Forget about iLife 05. iWork 05 is the REAL “switch” app that will win over converts. They need two things to compliment it - a spreadsheet and seamless integration with Spotlight. Now THAT is something no other platform has.
There are things I could quibble about. But the truth is I believe these things will eventually come out too. Looks like they are putting that big warchest of money the got from holiday iPod sales to good use!
16
‘fun working’ starts when Steve comes in ... :-) I’m expecting a beautiful summer, full of long legs,short skirts and shining iPods on the beaches
17
I want one of those mac’s… Maybe it’s time for me to make the switch… I think it is, but waiting for the Powerbook G5. Oh man oh man, what will people say? hehe
18
Very exciting stuff !!! How do they keep on doing it ? Microsoft just makes software, and when was the last time they showed something new ?? Apple keeps on giving us new hardware AND new software. And it rocks ! I’m getting one of those iPod Shuffles. Music player and memory stick for the price of a normal flash memory stick ? You just can’t beat it, can you ?!
19
Hey Veerle,
may I know how to have the “views” counter for each entry? I use a MT blog myself and it looks like a great feature.
20
@Raven, yes the price is really doable, certainly for Apple products which are top class ;-)
@Rohit, sorry I don’t know how to have this in MT, I use pMachine which is a standard ‘feature’.
21
Thanks for the coverage ... your blog is a source of more information that apple themselves as I haven’t had my usual newsletter from them yet!
I like the mac mini very neat, shame it’s not a G5 as I would have bought one asap!
this is just what apple needs to do, get rid of the feeling that “macs are expensive”
All my colleagues (except one) uses a PC. The main reason is cost, the next reason is lack of a decent ‘Word’ package bundled with the machine. As you usually (I think) get Office with a new PC, Apple should bundle Word or something with the mac.
Mind you, now the mac mini is so cheap, a PC convert could now afford to buy Office as well, I guess.
Thanks again for the info!!!! :-)
22
@lazymouse: Think that is about the only thing the iWork (Pages) could replace the type of word your colleagues are looking for. No way, this is going to replace the Microsoft Office for Mac. Though I think Apple could be one of the very few companies who has a chance in succeeding to market a decent package.
Probably an idea to continue on the basis of OpenOffice (just like Sun’s StarOffice)....
Personally I can’t wait until Tiger is there. i am so much looking forward to work with Spotlight for example! Think it could be awesome! If somebody happens to have a beta/demo version he/she wants to share…. please send me an e-mail.
With the Mac mini I think a competitive office network can be established. Problem is only that there are a lot of DOS based systems still around. But if I had to get an office organized today, this would be a serious option. A workable UNIX system…. think it must be a dream of every admin.
iLife 05 updates looks nice, but not really worth the upgrade from iLife 04. I am curious if they will ever release iPhoto for Windows, since it is connected to the iPod Photo. My dad would love it, but refuses to switch for a mac.
Nice slogan: reclame your desk. Heard it before ;-)
@kaato: MSN support. Don’t think they will support MSN any time soon. AIM is the IM network in North America. There is no real role for MSN. But MSN is coming out with a new release of their Apple chat messenger. If they are smart they build in AIM support. Could be a nice dynamic in the IM application market.
23
@Lazymouse: Thanks for the compliments. Actually most of the time you don’t get Office with a new PC but Microsoft Works instead (at least with Dell). Big difference between the two. Btw: TextEdit on Mac OS X can read Word files. Now with Pages there is an interesting new kid in town.
@Jochem Donkers: Those with access to Tiger builds are under an NDA. So any sharing or redistributing would be illegal. Also I wouldn’t get my hopes up for a PC version of iPhoto. Justin Wood, maker of instant messenger Proteus is working at Apple if I am not mistaken so Apple has definitely some plans to support more then just iChat protocols. The question remains if it will be integrated in Tiger.
24
@lazymouse: a g5 processor in a mac mini would be too much competition with its bigger brother the iMac ;-)
i’ve just pre odered a mac mini .. hope its realy such nice as it seems to be…
i think it would be a nice toy for a streaming station for tv, also for a complete office…. lets hope everything works fine with it
apple’s new products are really nice… hopefully they have luck with them
25
Well, it’s now more than a day since the introduction and I’ve given it some thought. I think a Mac Mini+Firefox/Thunderbird/Open Office is one great combination. Especially for everybody who is totally fed up with the viruses/spyware on the windowsplatform. I myself run Linux+Gnome on PC-hardware, but from there I also run Firefox/Thunderbird/Gnome and to be honest, there’s not much more I need…
slightly offtopic, but my way of showing enthusiasm for these new Mac-products:
the iNO
26
Well I took the plunge, and bought a mac. Nothing new just a used Ibook, to replace my old PC laptap. Mind you I’ve used pc’s for a very long time and I still prefer them, but I figured I’d give myself a chance and see what all the hoopla is all about.
Hopefully the mac fairy will change my life, but that is to be seen. I am excited to get it though. Its a beautiful piece of hardware and who knows, if I end up loving so much there might be a mini in the future for me.
Keep up the great work Veerle peace from the other side of the pond.
27
ROFL, the iNo…*shakes head* That’s a riot.
DARN Apple. I was saving up for the 20gig iPod, and they release one I can afford as soon as they hit Bestbuy.
Messed my plans up royal. Sweet torture; this indecision.
28
Just watched the keynote from Stevo-O. Well, actually last night until 12:45am. It’s always nice to see him in action. Whatever they say, he’s got the charisma to deliver a great speech !
-May the times you live in be exciting-
29
One comment about the Mac Mini (and it applies to other than Power Macs)... I think that it would have been cool if Apple had included a digital audio output… well, I like it anyway!
30
Hello Veerle!
I have been a lurker on your most excellent site for a while. I would send this privately but have hunted for contact info and came up empty-handed.
I write for The Unofficial Apple Weblog and we are looking for new contributors. It is a paying gig, though not really meant to replace a full-time job - just some decent compensation for something that you are basically doing already - writing about Apple.
If you have any interest in finding out more details, please don’t hesitate to email me at livemind at gmail.com - I hope to hear from you! Cheers.
p.s. The Mac mini really is all that and a bag of chips! So cute! So irresistable! :)
31
Greetings! Firstly, I just discovered your blog, I am very pleased with your articles!
I just got my Mac Mini! I had to order it from Apple store online, so it took about 3 weeks for delivery. Certainly worth the wait! This is my first time being solely dedicated to a Mac, and I am absolutely loving it. The only complaint I have thus far is the RAM! Only ships standard with 256, so I purchased some from newegg.com and will be installing a 1 GIG stick over the weekend. 256 MB just doesn’t cut it for Panther!
That’s not to say I’m any less satisfied! I love this world! Haha take care!